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Question

Question
In the context of interpreting market research, classify the following data as either Primary or Secondary. Note: You will receive partial credit for each correct answer. 0000 A marketing survey you posted Information collected from your Demographic data you obtained Facts you collected from on Facebook. company focus group. from the government. protessional journal articles. Primary Secondary

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Garrett

Expert · 1.0k answers · 1k people helped

Answer

Primary, Primary, Secondary, Secondary

Explanation

- A marketing survey you posted on Facebook: This data is collected firsthand by your organization, directly from the source, to address specific research objectives. It qualifies as primary data.- Information collected from your company focus group: Similarly, this data is gathered directly by your organization to gain insights into consumer preferences or behaviors, making it primary data.- Demographic data you obtained from the government: This data is collected by a third party (the government) and made available for use. Since it's not collected directly by your organization and is sourced externally, it is classified as secondary data.- Facts you collected from professional journal articles: This information is already existing data collected and published by others (the journal authors). It's considered secondary data as it's not gathered firsthand by your organization.

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